According to the website Greentech Media, Texas was named the best competitive electricity market in the country by an independent authority for the fifth consecutive year in 2011.

Greentech characterized the Texas market as "the oldest and most successful deregulated electricity marketplace in the United States."

Deregulation has not only proven beneficial for the state, spurring renewable energy investments, but it is popular among consumers. Eighty percent of registered voters in a 2008 poll said they favored a competitive electricity market, according to the source. More than half of Texas residential consumers had opted for a competitive retail electricity provider as of 2010.

“A disproportionate amount of the wind that has been built in the U.S. has been built in those places that have market structures,” Michael Goggin, transmission policy manager for the American Wind Energy Association, explained to Greentech. “Markets provide a uniform, fair-price signal for all of the energy resources. Markets also tend to come with grid operating procedures that make the grid more efficient for all users and reduce the discrimination that wind plants are sometimes faced with.”

Thanks in part of deregulation, Texas is the national leader in wind energy, according to the American Wind Energy Association. In 2010, wind power accounted for 6.4 percent of total power generated in the state, and the wind industry supported 8,000-9,000 jobs.